A long time ago, in a small agency not so far away, Culture Pilot VP and User Experience Coordinator, Javier Fadul invited the team to watch short videos for creative inspiration on Friday afternoons. Without even realizing, it was then we were introduced to the world of TED.
Culture Pilot is honored by the opportunity to donate a portion of our time each year to help design TEDxHouston events. Once venues and dates are established, we collaborate with peers from our community to help brand the events, starting with a theme that carries throughout.
From the theme, to the collateral, to the information design and in-person activations, the branding plays a subtle yet crucial role in the audience experience each year. Below is a small sampling of past year's event designs.